SM Entertainment Releases Video Denouncing HYBE’s Takeover Of The Company, Vows To Protect SM As It Is

SM Entertainment has released a video denouncing HYBE‘s takeover of the company and listed out reasons why they are against the move.

In the video, Cheol Hyuk Jang, the CFO (Chief Financial Officer) for SM Entertainment, shared a multitude of points about why he and the company is against the takeover.

First, he commented about how Lee Soo Man sold his shares in the company right after the SM 3.0 system was introduced, which he labeled as a “hostile takeover attempt”.

On February 3, we SM, took the first step toward our new leap forward for our fans, artists, shareholders and employees, by announcing “SM 3.0
focused on the change to the Multi ‘Production Center, Label’ system.” As soon as SM’s new vision “SM 3.0” was announced, the largest shareholder sold his stake, and a hostile takeover attempt by a competitor started.

This is an attempt that ignores not only the fierce deliberation and efforts of the 600 SM employees who have dreamed of becoming the No.1 entertainment company in the world, but also the values and pride of SM that it has pursued together with the fans and artists.

Today, we would like to tell you in detail about SM Entertainment’s position on the current situation. On February 9, HYBE became SM’s largest shareholder by acquiring 14.8% of SM’s stake held by executive producer Lee Soo Man, the company’s former largest shareholder. HYBE has also announced that it would ultimately acquire ~40% stake through a tender offer currently underway. This is clearly a “hostile takeover attempt” that has not been consulted with the current management and board.

— Cheol Hyuk Jang

He then shared how he believes this is HYBE’s attempt to take over management control of SM Entertainment by taking over the board of directors, ultimately allowing them to make the decisions within the company.

Through this attempt for hostile takeover, HYBE seems to plan to exercise the management control by dominating the board of directors.

We know better than anyone else that under such a governance structure, it is difficult to make decisions that prioritize the value of all SM shareholders, including the remaining 60%.

This is the same as returning to the wrong past of ‘SM for a certain shareholder’, which we have been trying so hard to break free from.

— Cheol Hyuk Jang

Cheol Hyuk Jang then states that he does not believe that HYBE will guarantee indepence for SM Entertainment and their management due to the fact that they have not been communicating with SM Entertainment.

HYBE’s CEO said he will ensure independent management of SM, but I can tell you how empty this promise is and how difficult that promise is to keep. HYBE has not made any requests for due diligence material to SM during the M&A disclosure process.

According to HYBE’s disclosure on tender offering and purchase of old shares, over 1 trillion won of capital will be infused into this deal. And HYBE is going to take out a short-term loan to finance this deal.

In the case of such large-scale borrowing, it should have been an item for deliberation and voting at HYBE’s BOD (Board of Directors), however, it is a mystery how the BOD resolved an item that involves investment of over ₩1.00 trillion KRW (about $772 million USD) without a due diligence.

It is considered a common sense and normal practice in the case of an M&A deal this size to undergo a financial audit or legal due diligence based on the data provided by the target company for merger before any purchasing agreement is signed. In this regard, we think that HYBE’s corporate governance is far from sound or rational.

— Cheol Hyuk Jang

He then goes on to talk about how SM Entertainment and their artists’ future may look like once HYBE and SM Entertainment officially merge, severely hurting the promotion cycle of their artists.

If HYBE takes over SM, it is inevitable that SM will be subject to such weak governance. I would like to point out some of the issues that could possibly arise if the parent company becomes a business competitor.

With the optimal album release time limited to 100 times a year, HYBE is already saturated with the artists from its labels. As a result, SM artists will have no choice but to be put on a lower priority.

In addition, SM will give up the fan platform business aspired by SM 3.0 and use the HYBE platform. Such a platform will simply increase some licensing revenue but not be properly reflected in the corporate value. As a result, SM will lose a new growth engine by missing out on the data that can help deepen understanding on the fans.

Lastly, new business opportunities that might help SM 3.0 strategy will be highly likely to be allotted to HYBE’s wholly-owned subsidiary. In addition to the examples mentioned, there must be many issues that cannot be addressed by the flawed governance structure where a competitor becomes SM’s parent company. I am confident that this direction will not be the best for SM Entertainment and its shareholders.

— Cheol Hyuk Jang

While he does acknowledge that some individuals believe a takeover of SM Entertainment by HYBE could be beneficial and synergistic, Cheol Hyuk Jang believes the profits would simply all be pocketed by HYBE or Lee Soo Man, limited SM Entertainment’s growth.

Some say that there would be a synergy if SM artists joins HYBE’s Weverse platform. However, as mentioned before, this would simply create additional profits for HYBE without any benefits for SM. Rather, such a move would deprive SM of an opportunity to run its own platform business.

HYBE currently has a separate business unit that monetizes IP held by its affiliated labels. This means HYBE, not SM, would take the initiative in operating the SM-owned IP and SM’s future profits would be subordinate to HYBE.

HYBE says it will acquire former executive producer Lee Soo Man’s stakes in SM Brand Marketing as well as his shares in DREAM MAKER. It insists that this aims at improving SM’s governance structure. However, the client of SM Brand Marketing and DREAM MAKER is in effect limited to SM Entertainment.

The value of these two companies were created thanks to SM Entertainment, therefore, the SM shareholders should be entitled to the value of the shares.

In this regard, it is inevitable to interpret HYBE’s purchase of the two companies’ shares as a move to provide additional premium to Lee Soo Man, ultimately leading to the financial loss of SM shareholders.

In addition, while the businesses of these companies are in competition with Weverse, there is no explanation on how the businesses of these companies would be carried out after acquiring the shares held by producer Lee Soo Man. This only increases the chance of the value of these companies being handed over to HYBE, while having no impact on the improvement of SM’s governance structure.

— Cheol Hyuk Jang

Cheol Hyuk Jang then attacks HYBE for claiming to be able to create stronger synergies between HYBE and SM Entertainment yet not actually explaining what any potential synergies may be.

HYBE says it will “create a strong synergy in various business areas by acquiring SM”. However, HYBE has not specified what synergy it is and has not clarified the significance of the acquisition for SM’s shareholders.

We urge HYBE to clarify what synergy the acquisition would create for SM and to clearly state whether this would be benefiting the shareholders of HYBE or those of SM. SM and HYBE are the top two, major entertainment agencies that are leading the Korean entertainment market scene. If the two companies are integrated, the combined entity would create a monopoly by taking 66% of the total market revenue.

— Cheol Hyuk Jang

He then worries for the rest of the K-Pop industry as a whole, as combining the two top K-Pop agencies would ruin the diversity of the K-Pop industry itself, even attacking HYBE for their concert ticket prices.

Furthermore, as of Q3 2022, the two companies’ combined profits from albums/digital music account for 70% of the market. Regarding concert/performance profit, the two companies took up as much as 89%. As a result of an integration, over 60% of the top-ranking artists by album sales would be under a single company, undermining the diversity of the K-pop market.

A lot of indicators of market share imply that HYBE’s acquisition of SM will undermine fair competition, which clearly shows that this acquisition is unfair. In the Korean entertainment market, the artists have put in their highest endeavors while the entertainment agencies have engaged in constructive competition. This has enabled K-pop to achieve its current global popularity and fandom.

However, If HYBE takes the majority of the market share by acquiring SM’s managerial rights, K-pop would lose opportunities for a greater advancement forward. Ultimately, K-pop fans will be the ones that will be most affected by the monopoly.

SM puts reasonable prices to concert tickets to allow broader scope of fans to enjoy cultural performances. Meanwhile, HYBE has taken advantage of its position in the K-pop market to almost double the concert ticket prices as reported in the news several times recently. HYBE is raising not only its own concert ticket prices but also those of the labels it has acquired, which illustrates the impact monopoly will have on the industry.

The consolidation of SM and HYBE will accelerate ticket price increase, adding burden to fans who love and support K-pop and K-pop artists. The concert ticket price hike is just one example. The monopoly created as a result of HYBE’s hostile acquisition of SM will cause more diverse and direct problems, including decreased diversity of artists, music and concerts.

— Cheol Hyuk Jang

Cheol Hyuk Jang then turns back to the “hostile takeover” itself, explaining that there were numerous issues that were present, with the transfer not following proper protocol.

I have talked about the negative consequences HYBE’s hostile takeover may have on the shareholders, fans and moreover, the K-pop market as a whole. But in addition to the ‘result’, I would like to talk about the problems found in the process of the hostile takeover.

During HYBE’s SM share purchase process, purchase of the shares held by the largest shareholder and the tender offering were planned simultaneously and were announced on the same day. Purchase of the old shares and the tender offering must be considered as the same deal, and it had to go through preliminary examination of the Fair Trade Commission.

However, as it did not undergo a preliminary examination, it is problematic.

If HYBE secures more than 15% of the shares through purchase of old shares and tender offering on Mar 6th, they need to close the reporting of corporate consolidation by Apr 5th, which is 30 days after the purchase date.

This can only be viewed as a pre-calculated plan to secure shares first then have an advantageous position at the SM Shareholder’s Meeting before undergoing the preliminary examination by the Fair Trade Commission. Even if the shares are purchased, the Fair Trade Commission examination will serve as a risk for SM’s future. If the corporate consolidation is rejected due to the reason of monopoly, a large number of SM shares will be released into the market, leading to a plummeting share price.

If a conditional approval for corporate consolidation is granted, there is a possibility that HYBE will reduce the size of the SM, the acquired company’s business, to execute corrective measures prescribed by the Fair Trade Commission. Even if approval is granted, the delay in the examination process will create a setback for SM in executing its business strategy.

— Cheol Hyuk Jang

The next topic turned to the hundreds of employees who work at SM Entertainment who also disapprove of HYBE’s acquisition of SM Entertainment.

Voices of most employees who have built SM together are expressing resistance to HYBE’s hostile takeover.

According to an anonymous employee survey, 85% of employees oppose SM being absorbed by HYBE. HYBE’s hostile takeover is an act of ignoring the efforts of the employees who are working day and night, and the employees are voicing that they feel “the tradition and history of SM are being denied” and their “pride has collapsed”.

As one of the employees, I am also feeling empty and concerned along with my colleagues, and as CFO, I feel a great sense of responsibility to resolve this situation. We want to be clear again that as in the statement released on February 10th, 25 SM executives, including the CEOs, oppose to HYBE’s hostile takeover for the sake of shareholders, fans, the K-pop industry, and employees.

Hostile takeover cases that took place against the opinions of the BOD and the company, found in Korea as well as other countries, ended up destroying the business performance of the company and ultimately damaged shareholder value. Even 100% share purchase cases found overseas, showed same results. SM will continue to oppose to hostile takeovers by certain major shareholders/groups whose business interests may adversely affect SM and will do our best to protect shareholder rights by establishing a sound and transparent governance structure.

— Cheol Hyuk Jang

Finally, Cheol Hyuk Jang calls upon the shareholders to wait for SM Entertainment to unveil the full details of their SM 3.0 model that was teased earlier in the month, hoping that they stick by the company and not take the tender offer that HYBE has proposed.

SM’s 2022 performance will be announced soon. We will be explaining the SM 3.0 business strategy, a new IP monetization model following the previously announced “Multi Production Center/Multi Label” strategy, along with performance targets. Along with the SM 3.0 overseas strategy and investment strategy, we will share the business performance and corporate value goals of all SM affiliates. Along with the SM 3.0 overseas strategy and investment strategy, we will share the business performance and corporate value goals of all SM affiliates.

I am sure many of you shareholders are trying to decide what to do with the tender offer proposal by HYBE. I think it would be beneficial for our shareholders to not respond to the tender offer. Because the changes that will be brought about by SM 3.0 will be of far greater value to the shareholders. The share price of SM has already exceeded the tender offer price designated by HYBE, which is 120K Won and when SM 3.0 is realized, prices will go up even further.

We will provide the details of SM 3.0 to you before the closing date of application for the tender offer. Please defer your decision until after you have heard the details.

On a separate note, the strategic partnership with Kakao, which the market is keenly interested in will be disclosed in detail in our next announcement. At this point in time when we have just taken the first step toward SM 3.0, our executives and employees are dismayed and disheartened by the largest shareholder’s stake sale and competitor’s hostile takeover attempt.

This attempt is ignoring all of SM’s hard work and efforts, as well as the values that SM has pursued together with its artists. We are well aware of Lee Soo Man’s contribution to SM as founder and executive producer. SM’s BOD (Board of Directors) has made a decision to become the BOD for all its shareholders while protecting the dignity of Lee Soo Man and SM’s legacy as well as preparing for the new leap for all our shareholders.

That is why Lee Soo Man’s decision came as a bigger shock.

The role of our management team is to work for SM employees and artists, as well as for fans and shareholders. This will not change and should not change under any circumstance.

As long as our fans and shareholders believe in us, SM will not stop taking a new leap forward. Please look forward to and pay attention to our next announcement regarding the SM 3.0 strategy which will enhance fan and shareholder value.

Thank you.

— Cheol Hyuk Jang

In addition, the SM Entertainment Employees Council shared a statement that they would work to protect SM Entertainment and support Lee Sung Su and Tak Young Jun.

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